Hi and welcome.
Hibiscus is my new holiday wear brand launching in Spring 2012 via it’s own website Myhibi.com. Hibiscus will be a joyful expression of summer living coupled with my love of textiles. You can follow me on my research trips, I’m having a great time travelling all over the place this year stockpiling inspiration and design ideas before the collection goes to production this winter.
My mission is to initially produce just a handful of flattering pieces, each produced in multiple vibrantly patterned cotton prints as limited editions, along with a small collection of accessories. I want Hibiscus to sit outside mainstream fashion but alongside colour and pattern trends, in a nutshell I’d like to give you timeless lovely pieces for your holidays that you’ll want to wear again and again. My longer-term goal is to add complimentary homeware with the same distinctive feel and emphasis on beautiful textiles.
Sarah, July 2011