Hi and welcome.

Hibiscus is my new holiday wear brand launching in Spring 2012 via it’s own website Myhibi.com.  Hibiscus will be a joyful expression of summer living coupled with my love of textiles. You can follow me on my research trips, I’m having a great time travelling all over the place this year stockpiling inspiration and design ideas before the collection goes to production this winter.

My mission is to initially produce just a handful of flattering pieces, each produced in multiple vibrantly patterned cotton prints as limited editions, along with a small collection of accessories. I want Hibiscus to sit outside mainstream fashion but alongside colour and pattern trends, in a nutshell I’d like to give you timeless lovely pieces for your holidays that you’ll want to wear again and again. My longer-term goal is to add complimentary homeware with the same distinctive feel and emphasis on beautiful textiles.


Sarah, July 2011


17 thoughts on “About

  1. Stephen Malit on said:

    Looking forward to hearing all about it

  2. Good luck on your adventure Sarah. I can’t wait to see your finished pieces.

  3. Nik WIlliams on said:

    This sounds like an adventure. Have fun and can’t wait to see the results N x

  4. sarah Landeg on said:

    You are a legend! Also now revealing how well you write, renaissance woman. Can’t wait to wear Hibiscus for summers to come. Love you x x x

  5. Sarah…you write beautifully! And this morning I have read all about your exciting travels and you!

    So impressed…and I wish you every ounce of success for your new collection….can feel it coming along the production lines already..

    Carrie x

  6. Annie McMahon on said:

    I have loved travelling with you Sarah – reading your adventures takes me there – and the photographs are simply stunning.

  7. moomoo on said:

    Acually it makes me feel rather dull in comparison….bravo
    cut some sample extra long….

  8. Congratulations Sarah, I look forward to reading more and seeing your inspired collections. Wishing you a wonderful Christmas and a happy healthy & prosperous 2012
    love Vicky x

  9. Just read your blog and I am uber impressed . What an amazing time you are having . I am really really jealous. Can’t wait to see your collection in the spring . Happy holidays , Sally

  10. this looks exciting – i can’t wait to see your collection. Good for you Sarah X

  11. Sascha on said:

    Look forward to you living in St Kilda some day and the beach will be on your doorstep! Go Myhibi!

    >3 Sascha

  12. Anna Bevan on said:

    can’t wait for the collection and reading more

  13. Looking forward to seeing these pieces could be what I have been looking for on bike!

  14. Anna Powell Lennard on said:

    Love the bikini – with the shells – that is mine!!! when I next get any money that is – we need to meet darling… you are brilliant – no surprise – love you xxx

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