Privacy policy

Privacy policy for Hibiscus &

We at Hibiscus and with its office at 5th Floor, 89 New Bond Street, London, W1S 1DA, United Kingdom are committed to protecting and respecting your privacy. This privacy policy (“Privacy Policy”) together with our terms and conditions sets out the basis on which the Personal Information (defined below) we collect from you, or that you provide to us, will be processed by us. Capitalised terms not defined in the Privacy Policy shall have the same meaning as in the terms and conditions.  Amendments to the Privacy Policy will be in accordance with the terms and conditions.

If you wish to become a Registered User of the Site, we require you to accept the Privacy Policy as part of our Terms and Conditions. If you browse the Site without becoming a Registered User then this policy will still apply. Please read the following carefully to understand our views and practices regarding your Personal Information and how we will treat it.


We may collect and process information (the “Personal Information”) including, but not limited to, the following:

information that you provide by filling in forms on the Site including information provided at the time of: registering to use the Site; subscribing to our services; posting material; or requesting further services;

records of any correspondence with you;

information we obtain if we ask you to complete surveys that we use for research purposes (although you do not have to respond to such surveys);

details of transactions you carry out through the Site and of the fulfilment of your orders;

details of your visits to the Site including, without limitation, traffic data, location data, weblogs and other communication data and the resources that you access whether provided directly by you or your computer;

sensitive personal information including, without limitation, information about your personality, private life and career that you may provide to us as part of your use of this Site;

information about your computer for system administration purposes, and to report aggregate information to our advertisers, including, if available: your IP address; operating system; and browser type – this is statistical data about browsing actions and patterns, and does not identify any individuals;


information about your general internet usage by using a cookie file (“Cookie”) containing information that is transferred to your computer’s hard drive.


Cookies help us to improve the Site and to deliver a better and more personalised service by enabling us: to estimate our audience size and usage pattern; to store information about your preferences which allows us to customise the Site according to your individual interests; to speed up your searches; and to recognise you when you return to the Site.

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse Cookies. However, if you select this setting you may be unable to access certain parts of the Site. Unless you have adjusted your browser setting so that it will refuse Cookies, our system will issue Cookies when you log on to the Site. Please note that our advertisers may also use Cookies, over which we have no control.


We may use and disclose the Personal Information: to provide you with the Site and our services; for internal analysis and research (in particular to help us improve the Site and our services); to comply with legal and regulatory requirements and in order to enforce or apply our Terms and Conditions (this includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction); to help detect and deal with crime and unsavoury behaviour; to communicate with you in any event for administrative or operational reasons relating to the Site and our services; for marketing and strategic development purposes in aggregate (so that no individuals are identified); to any affiliate of MbD; to the prospective seller or buyer of MbD or substantially all of its assets (in which case the Personal Information will be one of the transferred assets).

If you are a Registered User of the Site then from time to time we may contact you by e-mail about our goods, services, promotions or forthcoming events that we think may be of interest to you. If you do not wish to receive commercial communications from us, please notify us by email at

The Personal Information may be transferred to, and stored at, a destination outside the European Economic Area (“EEA“). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting the Personal Information you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that the Personal Information is treated securely and in accordance with this privacy policy.


We take security issues seriously. We have implemented appropriate steps to help maintain the security of the Site and prevent accidental or malicious destruction, loss or unauthorised disclosure of the Personal Information. All information you provide to us is stored on secure servers.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect the Personal Information, we cannot guarantee the security of any data that you transmit to the Site and any transmission is at your own risk. Once we have received the Personal Information, we will use strict procedures and security features to try to prevent unauthorised access.


You have the right to ask us not to process the Personal Information for marketing purposes. We will inform you (before collecting the Personal Information) if we intend to use or disclose the Personal Information to any third party for such purposes. You can exercise this right at any time by contacting us.

You also have the right to request a copy of the Personal Information, for which you may be charged a fee of £10. If you find at any time that any of the Personal Information we hold about you is incorrect then you should notify us and we will correct the inaccuracy.


This Privacy Policy applies solely to the Personal Information. We are not responsible for the privacy practices of web sites which may be linked to the Site. When you leave the Site, we recommend that you read the privacy policy of every other web site that you visit.


Questions, comments and requests regarding this privacy policy should be addressed to


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